About Stitch Fix

AI Overview Stitch Fix is an online personal styling service founded by Katrina Lake in 2011 that combines technology and human expertise to deliver personalized clothing, shoes, and accessories to customers' homes. Customers complete a style quiz to determine their fit, style, and budget preferences, after which a personal stylist and algorithms select items for a "Fix," which is a box of curated clothing sent to the customer's home. Customers try on the items at home, purchase what they like, and return the rest using a prepaid shipping label, with no subscription required