When Quiksilver decided to start out a women's line in 1990, it had been a gutsy move. The surf market has always been a fickle one. and feminine surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed.But great ideas always take some guts. and therefore the company saw the untapped women's surf market as an enormous opportunity. seems they were right.
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