About Old Row

Old Row is a youth-oriented lifestyle and apparel brand, originally associated with Southern fraternities and sororities, that sells casual clothing, accessories, and novelty items like t-shirts, hoodies, hats, and drinkware, focusing on humor-driven fashion and lifestyle expression through digital storefronts and social media. The brand offers themed merchandise collections, a Shirt of the Month Club, and is a subsidiary of Barstool Sports, known for its connection to college towns and pop culture enthusiasts.