NYDJ (Not Your Daughter's Jeans), founded in 2003, is a Los Angeles-based premium denim brand famous for its Lift Tuck® Technology, designed to flatten the front and lift curves for a slimming effect. Aimed at women of all ages and sizes, NYDJ offers jeans, trousers, skirts, and tops, with a focus on comfortable, stylish, and flattering fits.
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