ITA Airways is the reference airline of Italy, focusing on high-quality passenger and cargo services with a modern, technologically advanced fleet, and is co-owned by the Italian Ministry of Economy and Finance and Deutsche Lufthansa AG. While the company doesn't have physical "stores," they offer exclusive shopping benefits to their Volare loyalty program members, such as discounts and priority services at department stores like Rinascente and special offers on branded products from partners like SKINIUS and My Style Bags
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